The second time I have been able to teach the StartUp Class.
The StartUp Class
Duel Listed as ENGE 4984 and MGT 4982
Go to Community/StartUp Class Winners to see the impact of this class.
The former lead Professor, Dr. Jack Lesko asked that I lead the class for the Spring term 2015
The StartUp Class offers guidance in the discovery phase of an entrepreneurial idea and product generation utilizing the concept methodology of the Lean Launch Pad. Innovation and Entrepreneurship are key characteristics that industry representatives desire in their newly graduated college hires. Learning outcomes are centered in creating technological and innovative leaders (3H, 3C).
Course Leader - Scott Walker (with Cory Hixon)
Teaching Team - Dr. Jack Lesko, Dr. Ben Knapp, Mike Abbott, Steve Grant, Derick Maggard, Chris Fang, Brook Kennedy, Larry Finske
Learning Objectives - Upon completing the Lean Launch Pad Independent Study, students will be able to:
1. Ideate to create possible solutions or approaches to address wide ranging and ambiguous problems or questions utilizing existing and new technology.
2. Demonstrate these solutions or approaches in the form of visualization, storyboards or generation of ideas.
3. Understand, explain and deploy the basics of business model canvas (BMC) and demonstrate the ability to apply the BMC to a repeatable scalable business based on the student’s idea.
4 Develop a minimum viable product (MVP) based on real customer feedback through customer discovery.
5. Effectively communicate business and product information to appropriate audiences
6. Produce common startup tangibles – specifically a value proposition based upon a customer segment that can be a repeatable scalable business.
7. Effectively communicate, critique and debate concepts and ideas of the Lean Launch Pad process and the BMC during group sessions.
8. Develop a strategy to be accepted into the Accelerate RB program of the Roanoke Blacksburg Innovation Network (RBIN).
Texts and Special Teaching Aids
Blank, Steve. G., & Dorf, Bob, THE STARTUP OWNER’S MANUAL: THE STEP-BY-STEP GUIDE FOR BUILDING A GREAT, K&S Ranch, Incorporated. 2012, 571.
Osterwalder, Alexander., & Pigneur, Yves. BUSINESS MODEL GENERATION: A HANDBOOK FOR VISIONARIES, GAME CHANGERS AND CHALLENGERS, John Wiley & Sons, Hoboken, NJ, 2010, 291
https://www.udacity.com/course/ep245 How to Build a Startup By Steve Blank (MOOC’s available online)
Syllabus - Category Percentage of Grade
Customer Discovery 20
Minimum Viable Product 15
Business Model Canvas 10
Demonstrated Understanding of the BMC 15
Demonstrated Application of the BMC 5
Value Proposition 15
Customer Segment 15
Participation 5
Total 100
Duel Listed as ENGE 4984 and MGT 4982
Go to Community/StartUp Class Winners to see the impact of this class.
The former lead Professor, Dr. Jack Lesko asked that I lead the class for the Spring term 2015
The StartUp Class offers guidance in the discovery phase of an entrepreneurial idea and product generation utilizing the concept methodology of the Lean Launch Pad. Innovation and Entrepreneurship are key characteristics that industry representatives desire in their newly graduated college hires. Learning outcomes are centered in creating technological and innovative leaders (3H, 3C).
Course Leader - Scott Walker (with Cory Hixon)
Teaching Team - Dr. Jack Lesko, Dr. Ben Knapp, Mike Abbott, Steve Grant, Derick Maggard, Chris Fang, Brook Kennedy, Larry Finske
Learning Objectives - Upon completing the Lean Launch Pad Independent Study, students will be able to:
1. Ideate to create possible solutions or approaches to address wide ranging and ambiguous problems or questions utilizing existing and new technology.
2. Demonstrate these solutions or approaches in the form of visualization, storyboards or generation of ideas.
3. Understand, explain and deploy the basics of business model canvas (BMC) and demonstrate the ability to apply the BMC to a repeatable scalable business based on the student’s idea.
4 Develop a minimum viable product (MVP) based on real customer feedback through customer discovery.
5. Effectively communicate business and product information to appropriate audiences
6. Produce common startup tangibles – specifically a value proposition based upon a customer segment that can be a repeatable scalable business.
7. Effectively communicate, critique and debate concepts and ideas of the Lean Launch Pad process and the BMC during group sessions.
8. Develop a strategy to be accepted into the Accelerate RB program of the Roanoke Blacksburg Innovation Network (RBIN).
Texts and Special Teaching Aids
Blank, Steve. G., & Dorf, Bob, THE STARTUP OWNER’S MANUAL: THE STEP-BY-STEP GUIDE FOR BUILDING A GREAT, K&S Ranch, Incorporated. 2012, 571.
Osterwalder, Alexander., & Pigneur, Yves. BUSINESS MODEL GENERATION: A HANDBOOK FOR VISIONARIES, GAME CHANGERS AND CHALLENGERS, John Wiley & Sons, Hoboken, NJ, 2010, 291
https://www.udacity.com/course/ep245 How to Build a Startup By Steve Blank (MOOC’s available online)
Syllabus - Category Percentage of Grade
Customer Discovery 20
Minimum Viable Product 15
Business Model Canvas 10
Demonstrated Understanding of the BMC 15
Demonstrated Application of the BMC 5
Value Proposition 15
Customer Segment 15
Participation 5
Total 100
