SCOTT
WALKER 

Professor of Practice
  • Home
  • Teaching
    • Christopher Newport University >
      • Strategic Management 418 >
        • BUSN418 Syllabus
      • Strategy - Simulation Fall 2017
      • Business Management 448
      • Operations Management 304
    • Virginia Tech >
      • The StartUp Class - 2015
      • Lean Launch Pad - Seminar
      • The StartUp Class - 2014
      • Thinking Like an Innovator - 2013
      • C-Tech2 2014
    • Faculty Philosophy
    • Teaching Statement
  • Community
    • StartUp Class Winners
    • The Academy for Graduate Teaching Assistant Excellence
    • I-Corps Roanoke-Blacksburg Cohort 2014
    • CREATE!
    • UNCC - Senior Project 2014-2015
    • UNCC - Senior Project 2017-2018
    • Industrial Design Class Mentoring
    • Innovation Pathways Minor
    • The StartUp Class Course Proposal
  • Research
    • Venture Well (NCIIA) 2015
    • NCIIA Open 2014
    • Changing the Mindset of Students in Entrepreneurial Education
  • Thoughts & Impressions
  • Scott Walker - Background
    • Education Background >
      • Virginia Polytechnic Institute and State University
      • Bowling Green State University
      • Ohio Northern University
      • University of North Carolina, Charlotte
      • Catawba College
      • University of Massachusetts - Lowell
      • High Point University
      • Life Long Learning >
        • Coursera - Developing Innovative Ideas
        • Udacity - How To Build a StartUp
    • Industry Experience >
      • Product Development
      • Leadership
    • References
The second time I have been able to teach the StartUp Class. 
Picture
The StartUp Class
Duel Listed as ENGE 4984 and MGT 4982

Go to Community/StartUp Class Winners to see the impact of this class.

The former lead Professor, Dr. Jack Lesko asked that I lead the class for the Spring term 2015

The StartUp Class offers guidance in the discovery phase of an entrepreneurial idea and product generation utilizing the concept methodology of the Lean Launch Pad. Innovation and Entrepreneurship are key characteristics that industry representatives desire in their newly graduated college hires. Learning outcomes are centered in creating technological and innovative leaders (3H, 3C).

Course Leader - Scott Walker (with Cory Hixon)

Teaching Team - Dr. Jack Lesko, Dr. Ben Knapp, Mike Abbott, Steve Grant, Derick Maggard, Chris Fang, Brook Kennedy, Larry Finske

Learning Objectives - Upon completing the Lean Launch Pad Independent Study, students will be able to:

1. Ideate to create possible solutions or approaches to address wide ranging and ambiguous problems or questions utilizing existing and new technology.

2. Demonstrate these solutions or approaches in the form of visualization, storyboards or generation of ideas.

3. Understand, explain and deploy the basics of business model canvas (BMC) and demonstrate the ability to apply the BMC to a repeatable scalable business based on the student’s idea.

4 Develop a minimum viable product (MVP) based on real customer feedback through customer discovery.

5. Effectively communicate business and product information to appropriate audiences

6. Produce common startup tangibles – specifically a value proposition based upon a customer segment that can be a repeatable scalable business.

7. Effectively communicate, critique and debate concepts and ideas of the Lean Launch Pad process and the BMC during group sessions.

8. Develop a strategy to be accepted into the Accelerate RB program of the Roanoke Blacksburg Innovation Network (RBIN). 

Texts and Special Teaching Aids

Blank, Steve. G., & Dorf, Bob, THE STARTUP OWNER’S MANUAL: THE STEP-BY-STEP GUIDE FOR BUILDING A GREAT, K&S Ranch, Incorporated. 2012, 571.

Osterwalder, Alexander., & Pigneur, Yves.  BUSINESS MODEL GENERATION: A HANDBOOK FOR VISIONARIES, GAME CHANGERS AND CHALLENGERS, John Wiley & Sons, Hoboken, NJ, 2010, 291

https://www.udacity.com/course/ep245 How to Build a Startup By Steve Blank (MOOC’s available online)

Syllabus -              Category                                                                     Percentage of Grade
                             Customer Discovery                                                                  20
                             Minimum Viable Product                                                           15
                             Business Model Canvas                                                            10
                             Demonstrated Understanding of the BMC                                   15
                             Demonstrated Application of the BMC                                         5
                             Value Proposition                                                                     15
                             Customer Segment                                                                   15
                             Participation                                                                              5
                             Total                                                                                      100



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